Sell What You're Feeling.

by Alex Ball

Dave Burke just posted something on facebook, and I thought it was worth putting up a link here, too.

"Talent is being able to sell what you're feeling"

Taking as her text a quote from Elvis Presley, Lisa Barone of OutSpoken Media argues that it is emotion, far more than metrics, that are the real key to Successful Marketing. Make me feel something, she says, and you're very close to making the sale.

While Barone is arguing from the perspective of Social Media, her message rings true across all marketing channels...

This is a good post...have a read!

ONCE MORE, WITH FEELING!

http://outspokenmedia.com/online-marketing/once-more-with-feeling/

TV Up Your Web...

By Alex Ball

Shadow Productions began using the positioning statement “TV Up Your Web” a few years ago. It means that every website has the potential to function as TV station for your business, your group, your cause, or just as a channel devoted to showing your personality to anyone in the world who cares to watch.

As broadband becomes available to an ever growing part of the population, the internet has changed its nature. It used to be a print medium (one website used the slogan: “A picture is worth a thousand words--- but a thousand words download faster” ) but it has become a platform on which anything is possible- and, in which everybody can operate their own TV station.

Here are just two examples of that.

The first is from the world of politics. (By the way, Shadow Productions is not endorsing any particular view point here— we’re talking about the WAY the message is delivered rather than the message itself.)

Vermont’s Senator Bernard Sanders has long been known as someone who is not shy about expressing his particular point of view. Since August of this year, he has partnered with a company from California called “Brave New Studios” to produce a series of videos called: SANDERS UNFILTERED.

Love him or hate him, Sanders and Brave New Studios are taking their case directly to their “customers” (in this case, political progressives) and not relying exclusively on WCAX, the Burlington Free Press, CNN or Fox News to get their message across.

The second example is a lot less politically charged…and, for us, a lot closer to home. Shadow’s writer Matt Dugan, and our Multi-Media expert, Doug Lang, recently worked on a series of videos for Green Homes America.

Here is a video that explains to a customer how a Home Energy Audit works and what happens. As energy prices continue their roller coaster ride, and as the Federal Government continues to offer incentives to taxpayers looking to decrease energy use…many home owners are searching for this kind of information.

But consider the differences in how a customer can access the facts she wants. Under the old model…the consumer is faced with a fairly dense block of copy. But in this case, the seeker of information is able to click play on the video- grab a cup of coffee - and sit back and let Mike Rodgers both explain it to them, and show them pictures of the process at work.

Not only has Green Homes America had a chance to convey much more information than they could in print, or even in a thirty second TV spot; but the video also offers chance for the customer to get a feel for this company, and begin to make a decision about whether these are the people they want to do business with.



This stuff is really exciting to work on, and to follow…it’s definitely a changing world. If you’ve got any ideas, or seen anything neat in the world of new media…please let us know…we’d love to hear from you.