Sell What You're Feeling.

by Alex Ball

Dave Burke just posted something on facebook, and I thought it was worth putting up a link here, too.

"Talent is being able to sell what you're feeling"

Taking as her text a quote from Elvis Presley, Lisa Barone of OutSpoken Media argues that it is emotion, far more than metrics, that are the real key to Successful Marketing. Make me feel something, she says, and you're very close to making the sale.

While Barone is arguing from the perspective of Social Media, her message rings true across all marketing channels...

This is a good post...have a read!

ONCE MORE, WITH FEELING!

http://outspokenmedia.com/online-marketing/once-more-with-feeling/